Posts in Marketing
The Best Platform for Creatives
 

Today we are chatting all about the best platform for creatives, Showit. I want to, first off, starting with my journey to Showit and why I love it so much just personally before we get into the benefits behind the platform and what you can expect whenever you do a sign up for Showit. So going back, my first website was built with WordPress and then whenever I signed up for my first WordPress website, I went into the back end and I was just like, holy cow, what did I just get myself into? And so after a lot of studying and becoming just a student of WordPress, basically, I had my first website up and running on the Genius framework. And let me tell you, WordPress is such a headache. So a lot of the times I'd want to go in there and I'd want to update my portfolio or just one thing on my website and four hours later, five other things had broken, my portfolio still wasn't updated and I had a headache.

The Best Platform for Creatives

So that's kind of my relationship with WordPress and what made me start going and looking at other options such as Squarespace and Wix. And honestly, I kind of ran into Showit on accident. I had never heard of them before. And whenever I started looking for, whenever I started looking for a website, I ran in to Showit and I was just completely in awe of the platform. I had always had this idea in my head of if I could just visually put together a website and not have to know how to code things and not have to be stuck with the template and kind of modules within a tablet, then I could just create the most amazing websites ever. So whenever I found Showit, I was like, this is exactly what I was looking for.

So, I have designed client websites on WordPress. I designed clients websites on Squarespace and Weebly, but nothing compares to Showit. And that's from a design point and from a user standpoint. So from user experience to the capability Showit is honestly the best platform for creatives in my opinion. And so I'm going to tell you 10 reasons why I think that and hopefully it'll help you make a decision or you're thinking about switching it will make that help you make that decision a little bit easier as well.

So one of the reasons why I was hesitant to move away from WordPress, even though it was a headache, is because I am no fool to think that another platform is going to have the robust SEO features as WordPress does. They have so many plugins that you can play with and just everything that will help you get found in the search rankings. So that was one of the reasons why I was so hesitant to move away from WordPress. So whenever I found Showit, I wanted to know about their SEO capabilities. And really the only reason why I was blogging and I still blog is to get found in those searches for keywords, and also the to keep my website relevant within the Google ranking.

So number one reason why I absolutely loved Showit is because the blog integrates with WordPress. So even though you would design your blog template through Showit, whenever you go to blog, it is still through WordPress. Hopefully that makes sense. If you've never blogged with WordPress and you might be scratching your head right now, but you design through Showit, like your template is through Showit and you blogs through WordPress so you don't lose any of those SEO features.

And I will tell you though, before whenever I had my website strictly on WordPress, I was probably like the fifth or sixth page for a lot of top keywords. And I would say probably about six months or less after switching to Showit, I was showing up on the first pages for a lot of significant keywords for my business. So the second reason why I love Showit for my clients is because you don't need to know code. A lot of my clients whenever I was building their websites on WordPress, I would get emails afterwards saying, hey, how do I do this? How do I do this? What about this? Because a lot of the things you need to know how to code or it just takes a lot of back end work and with Showit that's not the case. Majority of the time, whenever I get done with the client's website, I always give them a 60 minutes tutorial on how to update and change things on their website. That gets recorded and sent to them.

I think in the past year I've gotten one or two emails from clients asking how they change or do something. A lot of times it has to do with them just clearing the cache within their website provider like Chrome because the changes were made, they just can't see it until that happens. So you don't need to know a lick of code. It's absolutely insane what you can do inside of Showit without knowing any code.

Back to what I was saying, with WordPress, so a lot of times I'd want to update my portfolio and ended up taking hours and it left me with a headache. Now with the Showit I can update my portfolio in less than five minutes. Like within five clicks of a mouse my portfolio is updated, it's clean, I don't have a headache. It's just absolutely insane.

So if you're a Squarespace user, then you probably already know this and may be annoyed by this. You have to make changes to your desktop site and it will simultaneously changed the mobile website. So if you change up the menu or the way that you kind of order things, that's how it automatically gets placed into the mobile website. With Showit you can design your desktop website completely separate from your mobile website.

So any and every part of my website I optimize for either desktop or mobile. So for the desktop I usually use horizontal images because horizontal images that look better on your desktop. And then on the mobile version, I'll use a completely different image that is a vertical because vertical images work better on mobile. So you no longer have to think about both desktop and mobile at the same time whenever you're designing because you can design them completely independent of one another, which helps your bounce rate and your conversion rate because you're designing for how that person is viewing your website. '


If you are having trouble with your own website, maybe you're just not converting website visitors into paying clients and you don't understand why that is then go to my website. I created this free guide. It's different reasons why your website might not be converting, how to figure it out, and what the fix is. And you can grab that by going to carrylovedesigns.com/education.

So grab that guide to kind of help diagnose why your website may not be converting website visitors into clients so you can start on your journey from zero to five leads per week. That's my goal for you.


Now another reason why I absolutely love Showit is how you can embed Shopify into your website and still make it look like a beautiful shop. So once again, a lot of times it's Shopify, it's very limited on the design side unless you know code or you're going to pay somebody to do it. With Showit, once again it you can design your shop within Showit and then embed your products using Shopify and then they check out and they go through the whole process on your Showit website and they still get a beautiful customer experience.

So that's another reason why I am a fan of Showit is because I'm actually, I'm planning on launching a template shop in 2019 and I'm going to use Shopify integrated with my Showit website. So you can have a beautiful Shopify shop on a Showit website and then have that stunning user experience.

Now this is a big one. Number six is big because I've had clients come to me with issues from WordPress or third party plugins and they try to get ahold of their customer service, and they don't know who to email. They don't hear back. It's in a completely different time zone, so if your website crashes like at 10:00 in the morning, it's already 8:00 at night there, so you have to wait like 12 hours to get anything fixed. With Showit their customers or is unbeatable.

You can chat with them while you're designing your website at any point. They have a little chat box down in the right hand corner, but they also have an emergency email which they're really good at getting back in touch with. So if it's like the weekend or at night and you realize that something's wrong with your website and it's crashed and it's just not working, then you can email their emergency email address and then they'll help you get back up and running. So I just couldn't be more pleased with Showit's customer service all the way around, just the way that they communicate and get back to you and their willingness to help, that's a big one.

Now, number seven is also another big one. So a lot of times my clients are hesitant about switching platforms because they're like, I don't know how to migrate stuff. I have all these old blog posts, I don't know how to switch platforms. Showit takes care of that at no additional costs. And I use this with every single one of my clients' websites. So Showit will do it fast and free. So if you are on say Squarespace and you have your old blogs and everything and now you're switching over to Showit and you're going to have a WordPress blog, they're going to migrate all of those old blog posts and everything over to their server within like 48 hours. And all you do is you fill out a form, you give them like your domain host login information and they take care of all of that for you. So once again, that's a lot of reasons why people are hesitant about switching and Showit makes that fast and free and without headaches.

Now if you've ever, this has happened to me. I've gone to a WordPress template shop and I find a template that I really like him like, oh, this one's awesome and I pay for it. I upload it to my WordPress website, and then the template looks nothing like I thought it was going to because they added in all of these plugins, they coded it like it just looks completely flat, like not my expectations at all. Well unlike that Showit offers top notch free templates and it's what you see is what you get. So whenever you're going through their template shop and you may be afraid or hesitant in that, you're going to upload this template and it's going to look completely different., that's definitely not the case. They have tons of beautiful free templates that do not lack in creativity and do not look run of the mill and they're absolutely free. So you can always go to Showit.co and checkout all of their design templates, and you're just going to be surprised by the level of creativity and how high end they look for zero to 250 bucks.

So number nine is Showit's customization, which we kind of talked about a little bit throughout this whole show, unlike, I'll use Squarespace for an example. It's kind of a template builder, but you're stuck within the modules and if you kind of want to move stuff out of these modules, then you have to add code to rearrange things, which that might not be the best way to explain it, but Showit is literally a drag and drop template. Like if you pick an image, you can drag that image anywhere you want on the website. It's unlike any other inner interface I've ever seen for any other platform. You can easily change and customize the website and make it unique to you and your business.

And that's why industry leaders like Jasmine Star, Jenna Kutcher, Katelyn James, they all have websites on the Showit platform. So if they're using it, you got to know that it's probably pretty good because I will tell you all of their websites like banging.

Now this is the last one and it's kind of a little bit, it's a different feature and I really enjoy it. So Showit allows you to create sub domains off from your main website, what they call plus sits. Plus sites can be used for a variety of purposes including custom websites for your clients, custom websites for maybe workshops that you're teaching, or maybe you don't want your pricing to be alive on your website. So if somebody fills out your form, you can send them to this plus site with all of your packages and pricing. There's just a lot of various offerings that can be done with plus sites and they're super simple to set up. You just go in there like create a plus site and you can create a plus site using your current branding and it's just very easy to set up and has so many different functionalities that you can use it for.

Now, most importantly Showit allows you to easily keep your website updated and make changes as your business grows. A lot of the times clients come to me frustrated because they haven't updated their website in years because they don't know how. And so you can design and launch your Showit website and completely keep it updated. So if you have not heard of, Showit, go check it out. I honestly 100% think that it's the best platform for creatives because of how simple is an easy it is to us.

 
Getting Started with Facebook Ads Without Using an Opt-in
 

Facebook Ads can be confusing and seem like a daunting task. Today I am joined by Samantha Grant, a Facebook Ads Strategist + Coach for photographers, wedding professionals, and creative business owners.

Getting Started with Facebook Ads Without Using an Opt-in

Samantha focuses on helping creatives learn how to get leads who love them consistently using Facebook Ads - without having to create funnels or offering discounts. Tune in as we uncover the biggest Facebook Ad myths, best practices and which ads to run at what time.

Link Mentioned in Episode:

Booked Up for Photographers + Wedding Pros Facebook Group 

Instagram

The Brand Gathering Monthly Membership

 
How Facebook is Different than Instagram
 

A few weeks ago I was given the opportunity to speak on a branding panel for the Rising Tide Society’s local Tuesday’s Together chapter. During the course of the night, we were asked a lot of questions about social media; FB and IG to be specific. I wanted to take an episode to really highlight some of the key differences between Facebook and Instagram.

So often I see biz owners treating FB and IG the same then they get frustrated and quit using one or the other when they don’t see results. Facebook and Instagram are two different social media platforms and should be treated differently.

How Facebook is Different than Instagram

The first thing I have to stress to you in what NOT to do is set up auto-posting from Instagram to Facebook. If you have a business account for Instagram (which I hope you do) I would highly recommend turning off the auto-post feature if you have it on so when you post to IG it doesn’t automatically take that post and slap it on your FB page.

Why am I recommending you do this? For one, if you tagged other accounts in your IG post when it posts to Facebook those accounts will not be tagged. Secondly, if you used 30 hashtags on your original post in IG then those will show up FB, which aren’t helpful in Facebook. It makes the post look messy inside FB.

We all know Facebook now owns Instagram and FB is really key on posting in the moment. If you have an IG post automatically going to FB then it more than likely won’t perform as well.

Now that we’ve got that out of the way. Let’s move on to some of the tactics to use in Instagram that won’t work on Facebook.

I briefly touched on this earlier -- hashtags aren’t really helpful when you post to Facebook. But what is helpful is tagging. Whether that’s other business owners pages, people, etc. Facebook is really pushing engagement and community on its platform so your post 9 times out of 10 will perform better than tagging others.

It’ also helpful to tag others because usually when you do those people will then comment on your FB Post. Any engagement with your post is helpful to get it pushed out to more people.

One of the biggest differences between FB and Instagram is whose on the platform. I was chatting with a client the other day and she said her 15-year-old son said FB wasn’t cool. It’s what old people use. I thought this was hilarious seeing that I am in my 20’s and use the platform but it also validated my thought.

Different people are spending more time on FB then those that are hanging out on IG. This will be completely up to your business and you figuring it out -- are your ideal clients on FB? Do they spend more time on Instagram?

If you are a brick and mortar store than I would highly suggest spending time on your Facebook page, optimizing it and building your reviews there.

Okay, since we now know different people are on FB versus Instagram this means your optimal posting times may be different on each platform.

I know for my own audience they spend more time on Instagram during the day and then Facebook is more active at night like in 7-10 PM range.

If you don’t have an IG for a Business account then get one, like yesterday. And before you ask yourself “Won’t I see a drop in my engagement if I switch?” The answer is no. I go into more details on this in the Instagram Engagement episode posted August 21st.

The analytics on your IG Business Account is worth it. I can see what days and times my audience is most active and schedule around that.

Facebook Pages offers something similar where you can see when your audience is most active. Inside my monthly membership, The Brand Gathering, I have a mini-course on how to find your optimal posting times for FB. You can join the membership at thebrandgathering.com if you want access to that.

You will also realize different content does better on each platform. On my Instagram, pictures of me, as well as my work, always do amazing. On Facebook, videos perform the best. I’ve tried uploading a few video clips to my IG feed and each one of them bombed.

It takes some testing but you’ll start to see patterns emerging of what works best for each platform.

One thing I have to warn you about whether you’re reviving your FB Page or IG Account is that you won’t see results overnight. I am having my Memberships Gatherers plan out 30 FB Page posts this month and challenging them to go Live 4 times this month.

Whether it’s Instagram or Facebook, Live video outperforms most everything else. If you’re reviving your social media account you want to be very active and producing a lot of content on that platform. The algorithm can’t push posts out to your audience if you aren’t producing anything new.

So to bring this to a close; here are fast tips for each platform starting with Facebook:

  • Try tagging business and people in posts to get more engagement and organic reach.

  • Find the optimal times to post for Facebook and schedule posts out in advance. Try different types of content ranging from posts with images, videos, Live video, links to blog posts, etc. Track how well each type of post is performing using the page analytics.

  • Try changing your FB Page Icon to a picture of your face rather than your logo

  • Keep your FB Cover fresh. You can use it to highlight different deals or events happening

  • And finally, don’t use hashtags on FB posts.

Now for Instagram:

  • Switch an IG Business Profile and use the analytics to find optimal posting times for your audience

  • Use all 30 Instagram Hashtags thoughtfully. We had Erin from Pinicky Palm on way back in the day like the 1 or 2nd episode. Go listen to that episode for tons on Instagram hashtag knowledge (link in show notes)

  • Try using Instagram Stories to show behind-the-scenes of your business

  • And once again, don’t have auto-post to FB turned on.

I hope this episode helps you understand the differences between FB and IG so you can master them both and get more potential clients eyes on your work and booking more clients!


 
Get More Engagement and Grow Relationships on Instagram
 

Today, we're tackling the social media platform that everyone loves to hate. Of course, we're talking about Instagram. Instagram is a place to foster relationships and grow your community online. In today episode, I am uncovering different ways that I grow my engagement and create meaningful relationships within Instagram.

Get More Engagement and Grow Relationships on Instagram

To grab my free guide to craft your perfect Instagram bio go to www.carrylovedesigns.com/instagram

 
Ep21: Simplifying Social Media for Introverts
 

Andréa Jones is a Social Media Strategist who with lifestyle brands to build their online presence targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com - a membership community with everything you need to achieve visibility, growth, and engagement on social media.

Ep21: Simplifying Social Media for Introverts

Today, we're covering Instagram, Facebook and social media strategies specifically for introverts. If you want to be more visible on social media and understand how to use the platforms better then listen in to today's episode.

Connect with Andrea:

Facebook

Instagram

Twitter

Pinterest

LinkedIn

 

 

 
Ep12: Make the Most Out of Your Website
 

Today's episode we are joined by Mariah Liszewski of Mariah Magazine. Mariah is a website strategist and creative analyst that takes the data and the numbers behind a website and uses them to create and develop a successful online foundation for entrepreneurs and small business owners. She helps website owners stop shooting in the dark and praying for results, and actually start using their website to get noticed online and grow their business.

As you probably guessed, we're tackling your website and how to make the most out of it. Mariah is going to walk you through analytics to track so you can find where your website is lacking and make changes to it. We want to turn more viewers into paying clients. Join us, as we about website strategy.

Connect with Mariah:

Website

YouTube

Instagram

Pinterest


 
Ep10: Connecting Communities Through Impactful Storytelling
 

We are joined by Kayla Hollatz in this episode as we discuss who to turn impactful stories into a strong community. Kayla is a copywriter and ghostwriter for small businesses in the visual and marketing industries. She loves blending her extensive background in digital PR, SEO, and blogging with her fierce passion for creative writing.

Ep10: Connecting Communities Through Impactful Storytelling

During the episode, we will discover how to turn emotional personal stories into impactful stories that create a connection with our audience. Kayla also tells us how she pushed past the fear of being vulnerable online and started using her story to build a loyal community.

Connect with Kayla Online:

Website

Instagram

Pinterest

Twitter

 
Ep05: Breaking the Rules and Creating Your Own Version of Success with Jess Blanche
 

On today episodes, we're happy to introduce Jess Blanche. If you’re tired of seeing the same thing from every coach online, Jess is your breath of fresh air. Yoga was her gateway drug into spirituality and the entrepreneur  life. She became a yoga teacher in 2014 and shortly after became a certified life coach. Her first year in business was spent with a network marketing company learning as much as she could about navigating the online world, and she broke out in early 2016 to do her own thing. Now as an intuitive business coach Jess helps thought leaders make a bigger impact and get bigger results by creating their own rules and connecting with their authentic Self. A rebel at heart, Jess is the real deal. She embodies a no holds barred authenticity and hopes to inspire everyone that comes across her to fully accept who they are and live out loud.

Ep05: Breaking the Rules and Creating Your Own Version of Success with Jess Blanche

If you're ready to stop living by everyone else's rules and "shoulds" then this episode is must-listen. Jess coaches on how to stop listening to others and start following your own intuition. She also explains what 'Unfollow Fests' are and how it can help you grow your business. If you're ready to start breaking the rules and find success then let's dive in!

Connect with Jess

Instagram

Facebook Group

Facebook Page

Ignite Your Truth Shop

Links mentioned in this show

You Are a Badass

Amy Fielder

Amanda Frances

 
Ep01: How to Become More Visible to Potential Clients on Instagram with Erin Phillips of Pinckney Palm
 

Ep01: How to Become More Visible to Potential Client on Instagram with Erin Phillips of Pinckney Palm

Today, on the podcast we're welcoming Erin Phillips of Pinckney Palm, a social media agency located in South Carolina. Erin Phillips, found her love for social media way back in 2008 (old for social media) when a professor at Clemson University made her start an account on a little something called Twitter and a blog on Wordpress. It was love at first tweet and she didn’t slow down from there, going on to do Social for clients agency-side before working for Fortune 120 company Capital One in D.C.

She’s now happy to be back in her home state of South Carolina running her Social Media Agency, Pinckney Palm, with her husband, little girl Sullivan and two adopted Golden Retrievers!'

So today, we're chatting about how to become more visible to potential clients on Instagram with Erin Phillips from Pinckney Palm. We're discussing how to combat the algorithm, how to effectively use hashtags, if shadowbans really a 'thing', and what changes coming to Instagram and social media, in general, in 2018. If you're afraid of Instagram then this episode will tame your fear and get you to use Instagram to find more clients. So, let's get started!

 

Connect with Pinckney Palm

Pinckney Palm Instagram

Pinckney Palm Pinterest

Pinckney Palm Facebook

Pinckney Palm YouTube Channel